 |
|
|
Item Details
| Title:
|
HILLSTROM'S MULTICHANNEL SECRETS: FIFTY-NINE FACTS EVERY CEO CAN USE TO IMPROVE PROFITABILITY
|
| By: |
Kevin Hillstrom |
| Format: |
Electronic book text |
| List price:
|
£5.94 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1257191268 |
| ISBN 13: |
9781257191260 |
| Publisher: |
LULU.COM |
| Pub. date: |
3 June, 2011 |
| Synopsis: |
In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world. |
| Publication: |
US |
| Imprint: |
Lulu.com |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|