| Title:
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NEW PRODUCTS MANAGEMENT
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| By: |
C.Merle Crawford, C. Anthony Di Benedetto |
| Format: |
Paperback |
| List price:
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£61.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1259254348 |
| ISBN 13: |
9781259254345 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 September, 2014 |
| Edition: |
11th International edition |
| Series: |
College Ie Overruns |
| Pages: |
608 |
| Description: |
Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view. |
| Synopsis: |
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |