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Item Details
Title: STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
By: Melissa A. Schilling
Format: Paperback

List price: £126.99


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ISBN 10: 1259539067
ISBN 13: 9781259539060
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 5 February, 2016
Edition: 5th Revised edition
Series: Irwin Management
Pages: 336
Description: Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Synopsis: Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
US Grade: From College Freshman to College Graduate Student
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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