THE 12 POWERS OF A MARKETING LEADER: HOW TO SUCCEED BY BUILDING CUSTOMER AND COMPANY VALUE by Thomas Barta, Patrick Barwise ( 9781259834714 )

Item Details

Title:

THE 12 POWERS OF A MARKETING LEADER: HOW TO SUCCEED BY BUILDING CUSTOMER AND COMPANY VALUE

By:

Thomas Barta, Patrick Barwise

Format:

Hardback

List price:

£23.99

Our price:

£17.51

Discount:

27% off

You save:

£6.48

ISBN 10:

1259834719

ISBN 13:

9781259834714

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 9 available

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 October, 2016

Series:

Business Books

Description:

How to succeed as a marketing leader in today's global, digital world

Synopsis:

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Returnable

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