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Item Details
| Title:
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MASS COMMUNICATION THEORY
FOUNDATIONS, FERMENT, AND FUTURE |
| By: |
Stanley J. Baran, Dennis Davis |
| Format: |
Paperback |
| List price:
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£59.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1285052072 |
| ISBN 13: |
9781285052076 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
25 October, 2013 |
| Edition: |
7th edition |
| Pages: |
432 |
| Description: |
Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. |
| Synopsis: |
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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