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Item Details
Title: RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES
By: Frederick J. Gravetter, Lori-Ann B. Forzano
Format: Hardback

List price: £80.99
Our price: £76.94
Discount:
5% off
You save: £4.05
ISBN 10: 1305104137
ISBN 13: 9781305104136
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: CENGAGE LEARNING, INC
Pub. date: 30 September, 2014
Edition: 5th edition
Pages: 656
Description: Helps readers see how interesting and exciting experimental and nonexperimental research can be. This book begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design.
Synopsis: RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.
Publication: US
Imprint: CENGAGE Learning Custom Publishing
Returns: Returnable
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