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Item Details
Title: THE POLITICS OF SHOPPING
WHAT CONSUMERS LEARN ABOUT IDENTITY, GLOBALIZATION, AND SOCIAL CHANGE
By: Kaela Jubas
Format: Electronic book text

List price: £24.99


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ISBN 10: 1315417472
ISBN 13: 9781315417479
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 16 June, 2016
Series: International Institute for Qualitative Methodology Series
Pages: 320
Synopsis: This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
Illustrations: Illustrations
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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