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Item Details
Title: RETAILING AND THE LANGUAGE OF GOODS, 1550-1820
By: Nancy Cox
Format: Electronic book text

List price: £34.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1317064496
ISBN 13: 9781317064497
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 3 March, 2016
Pages: 258
Synopsis: In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as 'luxury', 'choice' and 'love'; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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