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Item Details
Title: FOOD HAWKERS
SELLING IN THE STREETS FROM ANTIQUITY TO THE PRESENT
By: Melissa Calaresu (Editor), Danielle van den Heuvel (Editor)
Format: Electronic book text

List price: £34.99


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ISBN 10: 1317134346
ISBN 13: 9781317134343
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 12 August, 2016
Series: The History of Retailing and Consumption
Pages: 252
Synopsis: Street vendors are ubiquitous across the world and throughout history. They are part of almost any distribution chain, and play an important role in the marketing of consumer goods particularly to poorer customers. Focusing on the food trades, this multi-disciplinary volume explores the dynamics of street selling and its impact on society. Through an investigation of food hawking, the volume both showcases the latest results from a subject that has seen the emergence of a significant body of innovative and adventurous scholarship, and advances the understanding of street vending and its impact on society by stimulating interdisciplinary and cross-disciplinary discussions. Covering a time span of approximately two millennia, from antiquity to the present, the book includes chapters on Europe and Asia, and covers a diverse range of themes such as the identity of food sellers (in terms of gender, ethnicity, and social status); the role of the street seller in the distribution of food; the marketing of food; food traders and the establishment; the representation of food hawkers; and street traders and economic development. By taking a dynamic approach, the collection has enabled its contributors to cross disciplinary boundaries and engage in discussions which extend beyond the limits of their own academic fields, and thus provide a fresh appreciation of this ancient phenomenon.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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