 |
|
|
Item Details
| Title:
|
RESEARCH FRONTIERS ON THE INTERNATIONAL MARKETING STRATEGIES OF CHINESE BRANDS
|
| By: |
Zuohao Hu (Editor), Xi Chen (Editor), Zhilin Yang (Editor) |
| Format: |
Electronic book text |
| List price:
|
£40.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
131720591X |
| ISBN 13: |
9781317205913 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
5 August, 2016 |
| Series: |
China Perspectives |
| Pages: |
208 |
| Synopsis: |
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms. |
| Illustrations: |
7 Line drawings, black and white; 35 Illustrations, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|