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Item Details
Title: STRATEGIC COMMUNICATION AND DEFORMATIVE TRANSPARENCY
PERSUASION IN POLITICS, PROPAGANDA, AND PUBLIC HEALTH
By: Isaac Nahon-Serfaty
Format: Electronic book text

List price: £34.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1317221052
ISBN 13: 9781317221050
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 June, 2017
Series: Routledge Research in Communication Studies
Pages: 232
Synopsis: This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "grotesque", "ugly" or "outside the norm". Three cases are discussed: the public performances of the deceased Venezuelan president Hugo Chavez; the Islamic State's escalation of the visually horrific, intended to increase their public visibility and attract new recruits; and public health campaigns that use "shocking images" to promote public awareness and eventually influence behavioural change.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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