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Item Details
Title:
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HANDBOOK OF CONSUMER PSYCHOLOGY
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By: |
Curtis P. Haugtvedt (Editor), Paul M. Herr (Editor), Frank R. Kardes (Editor) |
Format: |
Electronic book text |
List price:
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£80.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1317300777 |
ISBN 13: |
9781317300779 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
10 February, 2008 |
Series: |
Marketing and Consumer Psychology Series |
Pages: |
1296 |
Synopsis: |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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