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Item Details
| Title:
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INTERNET RETAILING AND FUTURE PERSPECTIVES
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| By: |
Eleonora Pantano, Bang Nguyen, Charles Dennis |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317378776 |
| ISBN 13: |
9781317378778 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
8 December, 2016 |
| Edition: |
2nd Revised edition |
| Pages: |
304 |
| Synopsis: |
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing helping readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of e-retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include Search engine marketing and search engine optimization New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle Social networks and electronic word of mouth communicationNew chapter on ubiquitous retailing A brand new companion website to support tutors With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce. |
| Illustrations: |
34 Line drawings, black and white; 7 Halftones, black and white; 20 Tables, |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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