 |
|
|
Item Details
| Title:
|
HISPANIC MARKETING
THE POWER OF THE NEW LATINO CONSUMER |
| By: |
Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny |
| Format: |
Electronic book text |
| List price:
|
£34.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1317422287 |
| ISBN 13: |
9781317422280 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
16 June, 2017 |
| Edition: |
3rd New edition |
| Pages: |
480 |
| Synopsis: |
Hispanic Marketing: The Power of the New Latino Consumer? focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:? ? ? ? ? ? ? ? twenty-seven new case studies which emphasize digital marketing applications ? ? ? ? ? ? ? ? theories and discussions on recent changes to Hispanic culture and society? ? ? ? ? ? ? ? concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market? ? ? ? ? ? ? ? a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examplesReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets. |
| Illustrations: |
114 Line drawings, black and white; 42 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|