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Item Details
Title: ECONOMICS, INFORMATION SYSTEMS, AND ELECTRONIC COMMERCE: EMPIRICAL RESEARCH
By: Robert J. Kauffman, Paul P. Tallon, Paul P. Tallon
Format: Electronic book text

List price: £34.99


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ISBN 10: 1317472438
ISBN 13: 9781317472438
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 December, 2014
Pages: 318
Synopsis: The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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