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Item Details
Title:
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THE ENTREPRENEURIAL JOURNALIST'S TOOLKIT
MANAGE YOUR MEDIA |
By: |
Sara Kelly |
Format: |
Electronic book text |
List price:
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£36.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1317597192 |
ISBN 13: |
9781317597193 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
11 February, 2015 |
Pages: |
226 |
Synopsis: |
Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur. |
Illustrations: |
50 Halftones, black and white; 6 Tables, black and white |
Publication: |
UK |
Imprint: |
Focal Press |
Returns: |
Non-returnable |
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