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Item Details
| Title:
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REVITALISING AUDIENCE RESEARCH
INNOVATIONS IN EUROPEAN AUDIENCE RESEARCH |
| By: |
Frauke Zeller (Editor) |
| Format: |
Electronic book text |
| List price:
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£28.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317649443 |
| ISBN 13: |
9781317649441 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
24 October, 2014 |
| Series: |
Routledge Studies in European Communication Research and Education |
| Pages: |
294 |
| Synopsis: |
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals. |
| Illustrations: |
7 Line drawings, black and white; 9 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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