 |
|
|
Item Details
| Title:
|
POLICY AND MARKETING STRATEGIES FOR DIGITAL MEDIA
|
| By: |
Robert G. Picard (Editor), Yu-Li Liu (Editor) |
| Format: |
Electronic book text |
| List price:
|
£34.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1317744101 |
| ISBN 13: |
9781317744108 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
16 April, 2014 |
| Series: |
Routledge Studies in New Media and Cyberculture |
| Pages: |
312 |
| Synopsis: |
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. |
| Illustrations: |
17 Line drawings, black and white; 16 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|