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Item Details
| Title:
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THE PHENOMENON OF POLITICAL MARKETING
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| Volume: |
1990 |
| By: |
Nicholas Jackson O'Shaughnessy |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349103543 |
| ISBN 13: |
9781349103546 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 January, 1990 |
| Edition: |
1990 ed. |
| Pages: |
298 |
| Description: |
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. |
| Synopsis: |
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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