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Item Details
| Title:
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MEDIA, ORGANIZATIONS AND IDENTITY
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| Volume: |
2010 |
| By: |
L. Chouliaraki, Mette Morsing (Editor) |
| Format: |
Paperback |
| List price:
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£69.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349353906 |
| ISBN 13: |
9781349353903 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
9 December, 2009 |
| Edition: |
2010 ed. |
| Pages: |
226 |
| Description: |
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. |
| Synopsis: |
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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