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Item Details
Title: ANALYZING SOCIAL MEDIA DATA AND WEB NETWORKS
By: S. Ward (Editor), Marta Cantijoch (Editor), R. Gibson (Editor)
Format: Paperback

List price: £79.99


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ISBN 10: 1349446807
ISBN 13: 9781349446803
Publisher: PALGRAVE MACMILLAN
Pub. date: 1 January, 2014
Edition: 1st ed. 2014
Pages: 303
Synopsis: As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.
Illustrations: XVI, 303 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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