 |
|
|
Item Details
| Title:
|
CONSUMER BRAND RELATIONSHIPS
MEANING, MEASURING, MANAGING |
| Volume: |
2015 |
| By: |
M Fetscherin (Editor), T Heilmann (Editor) |
| Format: |
Paperback |
| List price:
|
£75.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1349491012 |
| ISBN 13: |
9781349491018 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 January, 2014 |
| Edition: |
2015 ed. |
| Pages: |
321 |
| Description: |
Provides academics, researchers, and students, as well as marketing and branding managers, a set of insights into why, how, and what companies should do to build, measure, and manage brand relationships. |
| Synopsis: |
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|