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Item Details
| Title:
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WHY PEOPLE (DON'T) BUY
THE GO AND STOP SIGNALS |
| Volume: |
2015 |
| By: |
A. Chakravarti, M. Thomas, Richard Storry |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349499889 |
| ISBN 13: |
9781349499885 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 January, 2014 |
| Edition: |
2015 ed. |
| Pages: |
238 |
| Description: |
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. |
| Synopsis: |
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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