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Item Details
Title: THE FUTURE OF THE MULTINATIONAL ENTERPRISE
By: P. Buckley, M. Casson
Format: Paperback

List price: £39.99


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ISBN 10: 1349508438
ISBN 13: 9781349508433
Publisher: PALGRAVE MACMILLAN
Pub. date: 10 May, 2002
Edition: Softcover reprint of the original 1st ed. 2002
Pages: 116
Synopsis: This seminal book has revolutionised the field of international business. Presenting the core theory of the multinational enterprise based on the internalisation of imperfect markets and the minimisation of location costs, The Future of Multinational Enterprise has inspired both theoretical and empirical research on the global economy. In addition it has influenced company strategy and economic policy at local, national, regional and international levels. Its insights into company strategy and global policy remain compelling.
Illustrations: XV, 116 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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