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Item Details
| Title:
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STRATEGY AND PERFORMANCE
ACHIEVING COMPETITIVE ADVANTAGE IN THE GLOBAL MARKETPLACE |
| By: |
Abby Ghobadian (Editor), Nicholas O'Regan (Editor), David Gallear (Editor) |
| Format: |
Paperback |
| List price:
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£70.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349512656 |
| ISBN 13: |
9781349512652 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
19 December, 2003 |
| Edition: |
2004 ed. |
| Pages: |
330 |
| Synopsis: |
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace. |
| Illustrations: |
1 black & white illustrations, biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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