| Title:
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NATIVE ADVERTISING
ADVERTORIAL DISRUPTION IN THE 21ST CENTURY NEWS FEED |
| By: |
Lisa Lynch |
| Format: |
Electronic book text |
| List price:
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£45.00 |
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| ISBN 10: |
1351705792 |
| ISBN 13: |
9781351705790 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 January, 2018 |
| Series: |
Disruptions |
| Pages: |
144 |
| Synopsis: |
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse. Lisa Lynch examines the creation and consumption of native advertising, as well as tracing the disruptions that these pratices have caused to traditional news media production and output, with a particular focus on the implications of native advertising in political campaigns and its use as a means of generating `issue awareness' both by non-profit and corporate organisations. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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