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Item Details
| Title:
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THE INNOVATOR'S IMPERATIVE
EMERGING TECHNOLOGIES FOR DIGITAL TRANSFORMATION |
| By: |
Stephen J. Andriole |
| Format: |
Electronic book text |
| List price:
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£53.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1351773518 |
| ISBN 13: |
9781351773515 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 October, 2017 |
| Pages: |
176 |
| Synopsis: |
Based on research conducted at Villanova University's School of Business, the book describes technology adoption in the 21st century. The innovator/early adopter/early majority/late majority/laggard innovation diffusion model first popularized by Everett Rogers in1962 is unrecognizable today. Even the "rapid prototyping" adoption models of the late 1990s have collapsed. This book presents a technology adoption process that is driven by competitive fear, speed and digital transformation. It is a process that is inexpensive, indiscriminate and completely disconnected from adoption categories or bell curves. |
| Illustrations: |
25 Illustrations, black and white |
| Publication: |
UK |
| Imprint: |
Auerbach |
| Returns: |
Non-returnable |
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