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Item Details
| Title:
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SONIC BRANDING
AN ESSENTIAL GUIDE TO THE ART AND SCIENCE OF SONIC BRANDING |
| By: |
Daniel Jackson |
| Format: |
Hardback |
| List price:
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£64.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1403905193 |
| ISBN 13: |
9781403905192 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
6 October, 2003 |
| Pages: |
201 |
| Description: |
Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. |
| Synopsis: |
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. |
| Illustrations: |
biography |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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