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Item Details
| Title:
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MULTINATIONALS IN A NEW ERA
INTERNATIONAL STRATEGY AND MANAGEMENT |
| By: |
James H. Taggart (Editor), Maureen Berry (Editor), Michael McDermott (Editor) |
| Format: |
Electronic book text |
| List price:
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£92.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1403907625 |
| ISBN 13: |
9781403907622 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
19 September, 2001 |
| Series: |
Academy of International Business Series |
| Pages: |
304 |
| Synopsis: |
Published in association with the UK Chapter of the Academy of International Business (AIB), this eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of international business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of "born" internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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