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Item Details
| Title:
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RETAIL THERAPY
MAKING STRATEGIC RELATIONSHIPS WORK |
| By: |
Rob Jones |
| Format: |
Electronic book text |
| List price:
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£46.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1403914516 |
| ISBN 13: |
9781403914514 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
22 October, 2002 |
| Pages: |
208 |
| Synopsis: |
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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