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Item Details
Title: INTERNATIONAL BUSINESS ECONOMICS
A EUROPEAN PERSPECTIVE
By: Judith Piggott, Mark Cook
Format: Paperback

List price: £74.99
Our price: £71.24
Discount:
5% off
You save: £3.75
ISBN 10: 1403942196
ISBN 13: 9781403942197
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 1item in stock
Publisher: PALGRAVE USA
Pub. date: 19 May, 2006
Pages: 416
Synopsis: "International Business Economics: A European Perspective" provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European Business fits into the global economy. The text discusses the European business environment in light of changes taking place in the global economy and considers the challenges Europe is facing as the EU and EU businesses seek to maintain their position in an increasingly competitive global environment.
Illustrations: 416 p.
Publication: US
Imprint: Palgrave Macmillan
Returns: Non-returnable
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