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Item Details
| Title:
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MARKETING IDENTITIES THROUGH LANGUAGE
ENGLISH AND GLOBAL IMAGERY IN FRENCH ADVERTISING |
| By: |
E. Martin |
| Format: |
Hardback |
| List price:
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£116.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1403949840 |
| ISBN 13: |
9781403949844 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
30 November, 2005 |
| Pages: |
286 |
| Description: |
Explores the impact of globalization on the language of French advertising. This book shows that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. |
| Synopsis: |
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. |
| Illustrations: |
XV, 286 p. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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