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Item Details
| Title:
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THE BEHAVIORAL FOUNDATIONS OF STRATEGIC MANAGEMENT
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| By: |
Philip Bromiley |
| Format: |
Electronic book text |
| List price:
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£85.20 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405142502 |
| ISBN 13: |
9781405142502 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
4 February, 2009 |
| Series: |
Theories of Strategic Management Series |
| Pages: |
160 |
| Synopsis: |
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Non-returnable |
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