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Item Details
| Title:
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EXPLORING ELECTRONIC MEDIA
CHRONICLES AND CHALLENGES |
| By: |
Peter B. Orlik, Steven D. Anderson, Louis A. Day |
| Format: |
Paperback |
| List price:
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£34.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405150556 |
| ISBN 13: |
9781405150552 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
22 December, 2006 |
| Pages: |
296 |
| Description: |
* This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns. * Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections. |
| Synopsis: |
Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.* Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject * Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media * Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape * Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems * Considers the future and great potential in this ever-changing field. |
| Illustrations: |
25 illustrations |
| Publication: |
UK |
| Imprint: |
Blackwell Publishing Ltd |
| Returns: |
Returnable |
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