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Item Details
Title: ENTREPRENEURIAL STRATEGIES
NEW TECHNOLOGIES IN EMERGING MARKETS
By: Arnold Cooper (Editor), Sharon Alvarez (Editor), Alejandro Carrera (Editor)
Format: Electronic book text

List price: £74.39


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ISBN 10: 1405178590
ISBN 13: 9781405178594
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 4 February, 2009
Series: Strategic Management Society
Pages: 248
Synopsis: This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. Considers how companies operating in EMEs can cope with the main environmental constraints. Written in an accessible style, free from jargon, and does not require any prior technical knowledge.
Publication: UK
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Returns: Non-returnable
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