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Item Details
| Title:
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NEW MEDIA FOR A NEW CHINA
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| By: |
James F. Scotton, William A. Hachten |
| Format: |
Paperback |
| List price:
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£35.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405187964 |
| ISBN 13: |
9781405187961 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 February, 2010 |
| Pages: |
256 |
| Description: |
New Media for a New China is a timely introduction to the current state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes: some see the 21st century as "China's Century" because of the nation's unprecedented growth. |
| Synopsis: |
New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
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