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Item Details
| Title:
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MARKETING GREATEST HITS
ANOTHER MASTERCLASS IN MODERN MARKETING IDEAS |
| Volume: |
Volume 2 |
| By: |
Kevin Duncan |
| Format: |
Paperback |
| List price:
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£9.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1408157217 |
| ISBN 13: |
9781408157213 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
12 April, 2012 |
| Pages: |
208 |
| Description: |
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. |
| Synopsis: |
Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
A & C Black Publishers Ltd |
| Returns: |
Returnable |
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