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Item Details
Title: STATISTICS FOR MARKETING AND CONSUMER RESEARCH
By: Mario Mazzocchi
Format: Hardback

List price: £211.00
Our price: £189.90
Discount:
10% off
You save: £21.10
ISBN 10: 1412911214
ISBN 13: 9781412911214
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 22 May, 2008
Pages: 432
Description: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
Synopsis: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)- 136 multiple choice questions for testsThis is augmented by in-depth discussion of topics including:- Sampling- Data management and statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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