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Item Details
| Title:
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UNDERSTANDING ETHNIC MEDIA
PRODUCERS, CONSUMERS, AND SOCIETIES |
| By: |
Matthew D. Matsaganis, Vikki S. Katz, Sandra Ball-Rokeach |
| Format: |
Paperback |
| List price:
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£81.00 |
| Our price: |
£72.90 |
| Discount: |
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| You save:
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£8.10 |
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| ISBN 10: |
1412959136 |
| ISBN 13: |
9781412959131 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
1 July, 2010 |
| Pages: |
336 |
| Description: |
A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media. |
| Synopsis: |
At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape. Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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