| Title:
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ENTREPRENEURSHIP
AN INNOVATOR'S GUIDE TO STARTUPS AND CORPORATE VENTURES |
| By: |
Marc H. Meyer, Frederick G. Crane |
| Format: |
Electronic book text |
| List price:
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£69.60 |
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| ISBN 10: |
1412994861 |
| ISBN 13: |
9781412994866 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
1 December, 2010 |
| Pages: |
472 |
| Description: |
Differs from the existing entrepreneurship texts by focusing on the specific challenges of technology-intensive firms where the integration of markets, technologies and business models produce different management problems to those found in other industries. |
| Synopsis: |
Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings. - Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications. - Understand branding as a key competitive asset in technology-intensive markets. - Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing. - Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |