CHANGING MINDS by Howard Gardner ( 9781422103296 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

CHANGING MINDS
THE ART AND SCIENCE OF CHANGING OUR OWN AND OTHER PEOPLE'S MINDS

By:

Howard Gardner

Format:

Paperback

List price:

£21.00

Our price:

£17.85

Discount:

15% off

You save:

£3.15

ISBN 10:

1422103293

ISBN 13:

9781422103296

Availability:

Reprinting. This item may be subject to delays or cancellation.

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Stock:

Currently 0 available

Publisher:

HARVARD BUSINESS REVIEW PRESS

Pub. date:

1 September, 2006

Edition:

First Trade Paper Edition

Series:

Leadership for the Common Good

Pages:

272

Description:

Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.

Synopsis:

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ? and offers ways to influence that process.Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Publication:

Imprint:

Harvard Business Review Press

Returns:

Returnable

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CHANGING MINDS (HB)

CHANGING THE WORLD (HB)

CHANGING THE WORLD (PB)