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Item Details
| Title:
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WHAT I DIDN'T LEARN IN BUSINESS SCHOOL
HOW STRATEGY WORKS IN THE REAL WORLD |
| By: |
Jay B. Barney, Trish Gorman Clifford |
| Format: |
Hardback |
| List price:
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£27.50 |
| Our price: |
£23.38 |
| Discount: |
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| You save:
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£4.12 |
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| ISBN 10: |
1422157636 |
| ISBN 13: |
9781422157633 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 October, 2010 |
| Pages: |
272 |
| Description: |
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc, a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. |
| Synopsis: |
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.Justin and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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