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Item Details
| Title:
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POP BRANDS
BRANDING, POPULAR MUSIC, AND YOUNG PEOPLE |
| By: |
Nicholas Carah, Nicholas Carah (Editor) |
| Format: |
Hardback |
| List price:
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£109.25 |
| Our price: |
£98.33 |
| Discount: |
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| You save:
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£10.92 |
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| ISBN 10: |
1433105640 |
| ISBN 13: |
9781433105647 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
PETER LANG PUBLISHING INC |
| Pub. date: |
16 April, 2010 |
| Series: |
Mediated Youth 11 |
| Pages: |
199 |
| Description: |
Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. |
| Synopsis: |
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them. |
| Publication: |
US |
| Imprint: |
Peter Lang Publishing Inc |
| Returns: |
Returnable |
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