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Title: STRATEGIC MANAGEMENT: CONCEPTS AND CASES
COMPETITIVENESS & GLOBALIZATION
By: University Distinguished Professor Michael A Hitt, Holds the W David Robbins Chair of Business Policy in the E Claireborne R Duane Ireland, Associate Professor of Management Robert E Hoskisson
Format: Hardback

List price: £139.00


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ISBN 10: 1439042306
ISBN 13: 9781439042304
Publisher: CENGAGE LEARNING, INC
Pub. date: 15 January, 2010
Edition: 9th
Pages: 443
Synopsis: Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASE, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 all-new compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keep study current and relevant.
Illustrations: black & white illustrations, colour illustrations, black & white tables,
Publication: US
Imprint: South Western Educational Publishing
Returns: Returnable
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