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Item Details
Title: GOING NEGATIVE
By: Shanto Iyengar, Stephen Ansolabehere
Format: Electronic book text

List price: £12.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1439118752
ISBN 13: 9781439118757
Publisher: SIMON & SCHUSTER
Pub. date: 11 May, 2010
Pages: 256
Synopsis: Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Publication: US
Imprint: The Free Press
Returns: Non-returnable
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