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Item Details
Title: THE ULTIMATE SALES LETTER 4TH EDITION
ATTRACT NEW CUSTOMERS. BOOST YOUR SALES.
By: Dan S Kennedy
Format: Electronic book text

List price: £6.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 144051190X
ISBN 13: 9781440511905
Publisher: ADAMS MEDIA CORPORATION
Pub. date: 31 January, 2011
Synopsis: Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Publication: US
Imprint: Adams Media Corporation
Returns: Non-returnable
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