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Item Details
| Title:
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RESEARCH METHODS IN ANTHROPOLOGY
QUALITATIVE AND QUANTITATIVE APPROACHES |
| By: |
H. Russell Bernard |
| Format: |
Paperback |
| List price:
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£76.00 |
| Our price: |
£68.40 |
| Discount: |
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| You save:
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£7.60 |
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| ISBN 10: |
1442268883 |
| ISBN 13: |
9781442268883 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
9 November, 2017 |
| Edition: |
Sixth Edition |
| Pages: |
688 |
| Description: |
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods. |
| Synopsis: |
This book covers the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. Students of cultural anthropology may be asked early in their training to take a stand for qualitative or quantitative research. Readers of Bernard's Research Methods in Anthropology will find no support for this distinction.In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. oA comprehensive research methods text for cultural anthropologists oCovers research design, data collection and data analysisoFull coverage of both qualitative and quantitative approachesoWritten in plain language. Turns research methods into fun readingoA real how-to, hands-on textoExtensive bibliography on all topics covered in the book |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Returnable |
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