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Item Details
Title: INNOVATION REINVENTED
SIX GAMES THAT DRIVE GROWTH
By: Roger Miller, Marcel Cote
Format: Hardback

List price: £33.00
Our price: £29.70
Discount:
10% off
You save: £3.30
ISBN 10: 144264429X
ISBN 13: 9781442644298
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: UNIVERSITY OF TORONTO PRESS
Pub. date: 28 April, 2012
Series: Rotman-UTP Publishing
Pages: 312
Description: Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices.
Synopsis: Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel C t demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.
Illustrations: 10 figures; 5 tables
Publication: Canada
Imprint: University of Toronto Press
Returns: Non-returnable
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