| Title:
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THE HANDBOOK OF COMMUNICATION AND CORPORATE SOCIAL RESPONSIBILITY
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| By: |
Oyvind Ihlen (Editor), Jennifer Bartlett (Editor), Steve May (Editor) |
| Format: |
Hardback |
| List price:
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£160.95 |
| Our price: |
£144.86 |
| Discount: |
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| You save:
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£16.09 |
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| ISBN 10: |
1444336347 |
| ISBN 13: |
9781444336344 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
24 June, 2011 |
| Series: |
Handbooks in Communication and Media |
| Pages: |
608 |
| Description: |
There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps. |
| Synopsis: |
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literatureDemonstrates the relevance of effective CSR communication for the management of organizationsThe 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |