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Item Details
| Title:
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EVENTS MANAGEMENT
AN INTEGRATED AND PRACTICAL APPROACH |
| By: |
Razaq Raj, Paul Walters, Tahir Rashid |
| Format: |
Electronic book text |
| List price:
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£31.19 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1446204324 |
| ISBN 13: |
9781446204320 |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
9 September, 2011 |
| Pages: |
256 |
| Description: |
The authors' experience in the industry and academic reputation ensures this guide is an essential introduction to the practices and principles of events management. |
| Synopsis: |
'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of SalfordGuiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:- equipment and design, - planning - marketing and PR, - terminology - legislation - finance and budgeting - technology - sponsorship - logistics - the role of events tourism Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
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